C.H. Robinson has developed proprietary technology that uses generative AI to handle tasks typically managed by people, fully automating the freight shipment process. This new system interprets incoming emails and replicates human actions, enabling automation across the entire shipment lifecycle—from providing price quotes and accepting loads to scheduling pickups and deliveries, as well as tracking shipments in transit. "We announced in May that we’d been using our new tech for emailed price requests. Within a few short months, we created new models to automate more shipping steps and have already implemented them at scale," stated Arun Rajan, the company’s Chief Strategy and Innovation Officer. "This is a major efficiency breakthrough for the industry and for supply chains around the world. When you think about retailers that need hundreds of different products on their shelves or automakers that rely on just-in-time delivery for the 30,000 different parts in a car, saving hours and minutes on every shipment matters," added Arun Rajan. Historically, transactions sent by email required manual intervention, unlike those made through direct integration with C.H. Robinson’s platform, which were instantly processed. Now, over 10,000 daily email-based transactions are fully automated, offering shippers using email the same speed and cost advantages as other customers while allowing C.H. Robinson’s staff to focus on higher-value tasks.