J.B. Hunt Transport Inc. (NASDAQ:JBHT) announced Wednesday it is partnering with venture group UP.Labs to establish a logistics-focused technology incubator aimed at fostering startups that address industry challenges. "From the inception of modern intermodal transit to digital freight matching platforms to emerging safety technology and beyond, J.B. Hunt has always been people focused, technology empowered and capacity driven, and we’ve been on an innovation journey since our founding in 1961. Our collaboration with UP.Labs will continue this journey as we look for new ways to disrupt, adapt and accelerate across the transportation industry," stated Shelley Simpson, president and CEO at J.B. Hunt, in a press release. The Logistics Venture Lab plans to select six companies over the next three years to participate in its incubator program, with a focus on leveraging FreightTech in areas such as brokerage, dedicated transportation, intermodal, and truckload freight. "I’m thrilled to be collaborating with J.B. Hunt, a leader in the transportation and logistics industry," commented John Kuolt, founder and CEO of UP.Labs, in the same release. "Through the Logistics Venture Lab, we will launch startups rooted in big data, GenAI, and emerging technologies to solve industry problems with some of the world’s best entrepreneurs."