SAN DIEGO – Samsara announced its 2025 North America Customer Advisory Board on Monday as the company kicks off its Samsara Beyond event.
The 2025 North America Customer Advisory Board includes leaders from over 30 major organizations across various industries, such as Republic Services, Performance Food Group, Pike, DHL Supply Chain, and XPO. Members provide direct feedback that helps shape Samsara’s product roadmap, including innovations like Recognition, which uses AI insights to celebrate safe driving, and Asset Tag, which helps customers track equipment.
“Being on Samsara’s Customer Advisory Board has been incredibly valuable because we get to collaborate with other industry leaders and quickly see the results of our product feedback,” said James Banner, Senior Vice President of Administration and Safety at Pike. “It’s a unique opportunity to shape products that transform the way we operate.”
Banner listed the Asset Tag as a prime example. Pike advised Samsara on use cases and the product has now reduced theft and improved efficiency for Pike and many others.
“With all the changes AI is bringing to physical operations, the partnership between industry leaders and technology innovators has never been more important,” said Kiren Sekar, Chief Product Officer at Samsara. “Our advisory board isn’t just about adapting to change, but actively shaping the future of this industry and making a lasting impact, together.”
Connected Operations Awards Showcase Customer ROI
Samsara’s 2025 North America Advisory Board news comes on the heels of its Connected Operations Awards announcement, which highlights stories of its AI-powered platform enabling transformative results with customers across safety, efficiency, and sustainability. Samsara attributes the results its platform supports to its strong customer feedback loop and focus on customer success.
This year’s awards program saw a notable increase in applications, with enterprise submissions rising by 73% in the United States, 250% in Canada, 133% in Mexico, and 183% in Europe. Winners demonstrated measurable operational transformations across industries, from transportation and logistics to government and education. Several reported substantial financial and operational gains.
Maxim Crane Works, which won the Most Innovative Workforce award, saved over $13 million in maintenance costs by shifting to proactive maintenance strategies. Maxim Crane Works is a leading crane rental company in the U.S. with over 2,000 vehicles spread across over 50 locations, serving construction industries like petrochemical, oil and gas, commercial high rise, and freeway expansion. The company reduced its insurance premiums by exonerating drivers from not-at-fault accidents and false claims with dash cam footage.
Mohawk Industries, winner of the Excellence in Systems Efficiency award, closed gaps in planned versus actual routing, saving over $7.75 million annually by reducing wasted mileage by 25%. Mohawk Industries is the largest flooring manufacturer in the world, with 800+ tractors and 2,500+ trailers in its fleet. Use of the Samsara AI Dash Cams also led to a 13% reduction in accidents.
Mexicana Logistics, winner of the Excellence in Physical Security award, saw an 80% reduction in emergency detection times and a 97% reduction in saddle thefts. The Baja California-based company transports over 150,000 Class 8 trucks and 225,000 light vehicles annually. Notably, it successfully recovered 12 units and three drivers without damage from a single trip.
Republic Services, recipient of the Digital Transformation of the Year award, integrated 11 concurrent IT workstreams with Samsara after rolling out AI Dash Cams and Fleet Telematics fleet-wide for the first time in company history. Republic Services is one of the largest environmental service companies in North America, with over 42,000 employees and 18,000 trucks.
“Samsara has been a game-changer for our operations,” said Brett Rogers, VP Operations Technology at Republic Services. “Their platform has enabled us to make significant strides in safety and efficiency, and transformed the way we manage our assets and workforce.”
Other North American honorees included Alto Experience (Most Sustainable Operations) and Quality Custom Distribution (Safest Operator), among others. European winners included companies like Delifresh (Excellence in Driver Engagement), RubanBleu (Most Sustainable Operations), Vp Brandon Hire Station (Safest Operator), and OCU Group Limited (Industry Innovator).
The North America Customer Advisory Board is scheduled to meet today, Monday, June 23, at Samsara Beyond. The company will celebrate its Connected Operations Award winners during a ceremony on Wednesday, June 25.
Samsara is also set to introduce several new product innovations during the keynote address on Tuesday, June 24, at 9 AM PT. Virtual registration for the Beyond keynote is currently open. The event runs from today, Monday, June 23, through Thursday, June 26.
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