Shipping giant Hapag-Lloyd has announced a strategic partnership with HERE Technologies, a leading provider of location data and technology. This collaboration aims to significantly enhance visibility across global supply chains. By integrating HERE Tracking with Hapag-Lloyd's existing 'Live Position' smart container tracking system, the partnership will provide real-time updates and predictive Estimated Times of Arrival (ETAs) for inland transportation. In light of persistent supply chain disruptions, the need for accurate, real-time tracking has become paramount. Hapag-Lloyd has already equipped over 1.5 million tracking devices across 90% of its container fleet, enabling highly accurate arrival forecasts for rail, barge, and truck transport. The company intends to extend this tracking capability to its entire fleet, with predictive ETA functionality slated for release early next year. Furthermore, leveraging HERE's AI-driven predictive capabilities, businesses and logistics teams will benefit from reliable, up-to-the-minute data throughout the transportation process, leading to improved planning and decision-making for better operational results. HERE Tracking offers flexible, real-time monitoring across diverse transportation modes, both indoors and outdoors. The solution features predictive ETAs, customizable geofencing for smart alerts and notifications, and comprehensive post-trip analytics. Hapag-Lloyd expressed enthusiasm for redefining supply chain visibility and providing customers with the precise ETAs necessary to maintain a competitive edge.