If you carefully study the platform, its updates, functions, you will understand that YouTube is interested in the development of authors. Yes, that’s it, even without using additional tools like YouTube Ads.
Promotion is a necessary element in the development of the channel, and the more resources you connect to it, the better. Today we are talking about live broadcasts or streams. Visit our homepage to learn all about YouTube news channel development.
Why are broadcasts needed?
Live broadcast is an opportunity to communicate with the audience, get to know them better and tell them about yourself. It would seem that as soon as we are releasing videos, they already know our facial expressions, habits, manner of communication, appearance, but this is not quite the same as live communication “here and now”. This is the ideal way to get to know the real you, without verified angles, without cutting unnecessary material. Here you can open up as a person, for which a modern blogger is now valued. So we have decided on the first advantage of broadcasts – this is your opportunity to get to know the audience better, to win them over.
Okay, you have done a good job for your subscribers: you have met them, chatted, but what is your benefit? In addition to a great mood and a boost of energy, you can get feedback. Consider this your free resource for finding content. Ask directly – what else do they want to know, what videos should you make?
The larger the audience, the more questions arise that are difficult to answer in the comments. There comes a time when it is physically difficult to help and give advice to everyone. Live broadcasting comes to the rescue. Use an hour of time for live communication with the audience. Just imagine, you can spend a couple of hours a day looking at YouTube and responding to comments in detail, or you can go live once a week for the same time and pay attention to viewers.
How are things with money?
The next plus is monetization. And you thought that broadcasts are created only to entertain people? No, you are not. Your subscribers are your loyal audience. You can outline the topic of the broadcast and present the product or service on which you are going to make money. Another great way to monetize live broadcasts is donations, super chats, and super stickers.
Super chat is a feature that helps subscribers leave paid comments in your broadcast chats. Such messages are highlighted in color and pinned to the top of the chat for a certain time. It depends on the cost.
We have discussed with you that live broadcasts help to achieve audience loyalty, earn money on content, unload your schedule, and even get a content plan from your subscribers. But what about promotion? How do live broadcasts help us develop the channel?
What else is known about the broadcast capabilities?
YouTube’s own statistics tell us that the number of subscribers, after the introduction of live broadcasts, can grow by 40%, and viewing time – by 70%. These are the results that the channel authors themselves kindly shared. But do not rush to connect the camera and go live. There are indeed enough perks, but the audience also has high requirements for content. A live broadcast is not just sitting in front of a laptop and telling how your weekend went. You need to prepare for broadcasts almost more seriously than for videos. People should be involved in the process the entire time you are online, which means you should clearly outline the plan for conducting the broadcast.
As for viewing time: on broadcasts it is three times higher than on regular videos. Therefore, you will quickly reach the desired 4000 hours, or achieve new records. And how do you like this option for promoting videos? Of course, launching a live broadcast with three subscribers on the channel is useless. You need fans who want to meet you in person, learn a little more about your life or get answers to their questions. You will have to work a little to gain trust and move on to this tool.
