SONAR has announced the integration of GenLogs into its Supply Chain Intelligence (SCI) platform. This strategic enhancement is set to equip shippers and logistics professionals with unprecedented visibility and actionable intelligence, ultimately transforming how they source and secure reliable carriers.
At the core of this integration is the enhanced “Find Capacity” button within SONAR’s SCI, which is now powered by GenLogs. This upgrade is designed to provide users with deeper insights into carriers, ensuring smarter and faster sourcing decisions. As logistics operations become increasingly complex and time-sensitive, having access to reliable and up-to-date carrier information can make the difference between securing business opportunities or falling short.
How the enhanced Find Capacity button works
The “Find Capacity” feature is engineered to streamline the process of locating and vetting carriers that have moved freight on specific lanes historically. Traditionally, carrier sourcing involved labor-intensive methods, such as consulting static directories, making numerous cold calls, or relying on partial databases that often led to incomplete or unreliable information. This integration replaces these outdated processes with a more refined, intelligence-driven approach powered by the GenLogs’ sensor and camera network deployed across the nation, identifying insights to carrier behavior.
Upon entering lane information, users gain immediate access to detailed carrier data, which includes:
Historical lane carriers: Identifies carriers that have previously transported freight on the user’s specified routes, allowing for refined carrier selection based on historical performance.
Carrier details at your fingertips: Offers comprehensive carrier information such as phone numbers, MC# (Motor Carrier number), broker authority status, total power units, and types of equipment. This level of detail ensures that shippers can reach out to carriers efficiently and with all necessary information.
Reliability and safety indicators: Provides key metrics such as Vehicle Out-of-Service (OOS) rates and Company Reliability scores. These indicators are crucial in assessing a carrier’s operational reliability and overall safety standards, thus aiding in the decision-making process.
The integration with GenLogs not only embeds historical data into the sourcing process but also ensures that users can perform an in-depth vetting of carriers based on their past and present credentials. This means quicker, more informed decisions about which carriers to employ without the hassle of extended verification processes.
The benefits of intelligent carrier sourcing
With the combined strengths of SONAR and GenLogs, users can transition from guesswork to intelligence-driven decision-making. By leveraging GenLogs’ extensive database, which includes freight intelligence on every carrier, shipper, and lane, logistics professionals can minimize the time spent chasing unqualified carriers and improve their sourcing efficiency.
Julie Van de Kamp, Chief Customer Officer at SONAR, said, “Finding the right carrier has always been a challenge, with fragmented data and limited visibility slowing down decision-making. By integrating GenLogs, we’re giving our users a smarter, faster way to identify carriers with proven lane history, helping them make decisions with confidence and precision.”
“The partnership of SONAR and GenLogs marks a transformative step forward,” said Ryan Joyce, Chief Executive Officer at GenLogs. “By combining SONAR’s SCI capabilities with GenLogs’ Carrier Intelligence insights, we’re empowering our customers to unlock unprecedented value and visibility across their supply chains.”
A competitive edge in freight markets
The integration represents a significant leap forward in supply chain intelligence, positioning SONAR users to gain a competitive edge in the freight market. The enhanced Find Capacity feature not only reduces the likelihood of engaging with unqualified carriers but also fortifies customer relationships through reliable service delivery.
By turning fragmented intelligence into actionable insights, SONAR’s collaboration with GenLogs ensures that users remain agile in a rapidly-evolving market, where speed and precision are critical to success.
As logistics continues to evolve, SONAR’s enhanced capabilities, powered by GenLogs, mark a major step forward in optimizing supply chain operations and ensuring that shippers can meet demands efficiently, securely, and with the assurance of data-backed decisions. For more information, visit gosonar.com.
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