UK-based Sedna is pressing ahead with its expansion in the maritime tech space with the acquisition of Norwegian voyage management software specialist Dataloy Systems.
Bergen-based Dataloy Systems, with over 20 years of experience, serves a global client roster that includes Saga Welco, Golden Ocean, Stena Bulk, and Klaveness. The company’s platform supports voyage planning, chartering, cargo parcelling, emissions compliance, and P&L tracking — areas increasingly under pressure as regulations tighten and margins shrink across shipping markets.
Following a multi-year investment exceeding $20m, Dataloy recently launched a fully modernised, cloud-native platform with open APIs and mobile-first capabilities, positioning it as one of the most advanced VMS solutions on the market.
Sedna said the move represents a major step forward in its mission to unify communication, execution, and intelligence across the maritime ecosystem, with the inbox at its core.
Bill Dobie, founder and CEO of Sedna, noted that by bringing Dataloy into the fold, the company is closing the loop between communication and action. “It closes the gap between communication and trading, enabling teams to work smarter, faster, and with full context at every step so they can make the best decisions possible,” he said.
Founded in 2017, Sedna launched to reduce present email challenges—like inbox overload, lost data, and siloed operations. Earlier this year, the company bought maritime workflow solutions provider, CompassAir and trade workflow automation platform Flytta, after adding the Copenhagen-headquartered email management specialist Nordic IT last November.
The latest expansion is backed by Insight Partners, Sedna’s lead investor since 2021, and long-time supporter SAP IO Fund.
