UK-based technology firm Sedna has acquired Flytta, an AI-powered workflow automation platform for global trade and supply chains for an undisclosed sum.
Flytta originated as an in-house solution at Casper Shipping, designed to streamline internal operations before being further refined and commercialised by Seer.
Flytta’s Customs Import and Export Automation workflow is now part of Sedna AI and is servicing high-volume processes for customers including Casper Customs, Pentagon Freight Services and Mobius Technology.
“Sedna’s mission is to connect the shipping ecosystem, providing intelligent tools that transform data into actionable insights,” said Leigh Steed-Middleton, president of Sedna. “The acquisition of Flytta not only accelerates our AI strategy but also positions us to deliver value-added workflows tailored to the specific needs of the industry.”
As part of the acquisition, Flytta’s co-founders Alan Appleyard and Owain Brennan (pictured) will join Sedna’s team.
The acquisition also brings with it a sixth office for Sedna, including Athens, Cape Town, Copenhagen, London, Singapore and Middlesbrough.
“We’re excited to open our new Middlesbrough office, tapping into the exceptional talent in Northern England to drive the next wave of AI innovation in global trade,” said Bill Dobie, CEO of Sedna. “This investment strengthens our AI capabilities while reinforcing the UK’s position as a leader in digital trade transformation.”
Founded in 2017, Sedna launched to reduce present email challenges—like inbox overload, lost data, and siloed operations. The company, backed by Insight Partners, acquired Copenhagen-headquartered email management specialist Nordic IT.
The company said it also plans to launch its Noon Report Analysis Automation among other AI-powered workflows and automations soon.
