RAD Propulsion, the UK-based innovator in electric marine propulsion systems, has expanded into the US with the opening of a new office in Charleston, South Carolina. The move marks a key milestone in the company’s growth strategy and reflects rising demand for sustainable, high-performance marine technology across North America.
The new base will allow RAD to better support customers and partners in the region, including Zodiac of North America, a leading manufacturer of inflatable and rigid-hull inflatable boats. The two companies already collaborate on developing electric propulsion solutions for sectors such as expedition cruise and defence.
“Establishing a base in Charleston is an important milestone for RAD,” said Simon Payne, sales director at RAD Propulsion. “It not only strengthens our ability to support customers across North America but also symbolises the growth of RAD as we build a dedicated team in the US to accelerate adoption of our technology.”
RAD Propulsion has built its reputation on electric marine drives and robotic control systems designed to withstand harsh marine conditions while reducing emissions and noise. Its US client base is growing quickly and already includes Charleston-based Volare Boats.
As part of its launch, RAD will showcase its technology at IBEX 2025 (International BoatBuilders’ Exhibition & Conference) this October in Tampa, Florida. Harry Beadle, head of embedded systems, will attend the event and is available for media interviews about RAD’s growth plans and future projects.
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