Houston-based e-commerce platform and logistics provider Cart.com announced Wednesday it has raised $180 million in investment from Springcoast Partners. This funding will support the company's growth as it, along with other startups, aims to scale and better compete with giants like Amazon and Shopify.

Since its inception in 2020, Cart.com has now raised a total of $660 million, excluding debt financing. Springcoast Partners joins a roster of existing equity partners including PayPal Ventures, Arsenal Growth Equity, Mercury Fund, and Oak HC/FT. The company stated that the new capital will be utilized to enhance its proprietary software, strengthen client relationships, and drive operational enhancements.

Cart.com offers a unified platform that combines digital commerce and logistics software, empowering merchants to expand their online businesses and manage global order fulfillment. Their comprehensive services encompass storefront management and integration, merchant financing, worldwide order fulfillment, and marketing support. According to Pitchbook, the company employs 1,500 individuals.

Initially launched as an online service, Cart.com has expanded its physical fulfillment capabilities through strategic acquisitions. The company currently supports online and omnichannel brands and retailers such as Toms Shoes, PacSun, Tailored Athlete, and Janie and Jack.

"This investment will bolster our balance sheet and grant us the agility to expedite our strategic objectives," stated Cart.com CEO Omair Tariq.