Customer satisfaction is essential in the online world, helping businesses to thrive and retain customers for the future. Advanced order tracking systems can provide a level of transparency for customers when they are receiving deliveries, leading to a more engaged experience and improving customer satisfaction levels.
Keep on reading to find out more about what advanced order tracking systems are and how they can maintain customer satisfaction even when things don’t go as expected.
What are advanced order tracking systems?
Order tracking systems monitor and track orders placed online and deliver real-time order and delivery status updates to customers. Customers can have confidence in knowing when their product will be delivered at their chosen location.
Customers can be proactively informed of any delays in the delivery of their parcels, so they can act accordingly. If a parcel was delivered later than planned, customers can make changes to their day to ensure they are there to receive the parcel.
This leads to a better customer experience and can be the deciding factor in them returning to buy again in the future. Other important benefits include:
- Eliminate delivery anxiety, bringing visibility in the shipment process
- Proactive customer notifications, mitigating the risk of error or missed deliveries
Areas for improvement
This is not to say advanced order tracking systems are perfect. There will still be some issues that could impact successful deliveries such as data accuracy and reliability (e.g. old address and contact details). The system is only as good as the data used.
As with all technology, there’s the risk of security violations. Data breaches are a real threat and when businesses are dealing with sensitive customer data (like addresses payment information) the risk of others getting hold of this data has to be taken very seriously. This is why it’s vital you choose vendors that can demonstrate best practice in mitigating security threats.
What are the features of an order tracking system?
However, there are many benefits that outweigh the risks with advanced order tracking systems. This includes
Geolocation
Advanced order tracking systems will help pinpoint the exact location of deliveries throughout the delivery journey and give an accurate ETA for the delivery. Any changes can be proactively communicated to reset expectations.
Delivery Notifications
Advanced tracking systems work from the dispatch and estimated arrival time, providing notifications in real time, allowing for easy notifications that can be delivered to most smartphones.
Integration with e-commerce platforms
Order tracking systems can be integrated with e-commerce platforms, which users will already be familiar with speeding up the go live process.
Automated notifications can be sent with advanced order tracking systems integrated with e-commerce platforms. For example, the customer may input their email in a Shopify store and notifications will be sent automatically with no further customer input required.
Other insights
As well as providing more information for deliveries, the nature of real time order tracking will give data driven insights to businesses. This can be in the form of shipping performance, as well as routes taken by deliveries.
If deliveries are struggling to be delivered on time for a specific route, this can provide an opportunity for businesses to improve their delivery routes to meet commitments made. This will lead to an increase in delivery efficiency with more deliveries on time through optimised routes. Real time status reports can also be used for driver safety with notifications for rest breaks.
